What started as a lockdown-era trend has become an everyday and stylish basic
star posted a photo of himself on Instagram on his way to record an on-camera acceptance speech. He was dressed to the nines in a three-piece black velvet suit, with a pair of chubby felt slippers, called Glerups, on his feet. The caption read: They won’t see below the waist.”
“The great push came from people working from home during the pandemic,” says Allan Timm, sales and marketing director with 30-year-old Glerups, a family-owned company whose felted-wool products are still made largely by hand. “Suddenly it became common to see everyone from celebrities to work colleagues in sweatpants and slippers on Zoom and TikTok.
Slippers like Glerups checked the right boxes – comfortable, sustainable and nerdy-looking enough to be considered cool. Sales took off and, at the height of the pandemic in 2020, Timm’s company sold a record 400,000 pairs. . Over the years, slippers evolved to include a wide range of forms: slip-ons, open-toed, open-backed, closed slippers, slipper boots, sandal slippers and the evening slipper, also known as the “Prince Albert,” made of velvet and lined with silk, which the Victorians wore to pad about their stately homes.
Add that we have a younger generation who loves to dress “en deshabille” – which, by definition, means dressed in a loose or careless manner – and slippers as outerwear became the next big thing, says Semmelhack. “It’s a form of self-expression – some might say a power move – that basically says, ‘We don’t have to get dressed up to impress anyone.’
Both women are former competitive dancers and, during the pandemic when they were bored at home, they realized there was very little out there in terms of slippers that were elegant and sleek, but also offered support for the feet and the back.
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