How SAP and Karlie Kloss are creating personal brand connections paid SAP
Businesses today need to be deeply human. Listening, connecting on an individual level and creating once-in-a-lifetime experiences – all hallmarks of the best personal relationships – are increasingly taking place between brands and customers. Fostering these connections requires building brand experiences that accurately and honestly reflect the customer relationship, even as it changes over time.
While these responsive and meaningful experiences are the new standard, there is a gap between expectation and reality when it comes to delivering on them. According to Bain & Company, 80 percent of CEOs believe they deliver a superior experience to customers, but only eight percent of their customers agree. conference last month, we committed our brand to addressing this experience gap through Experience Management.
Our very own Executive Board Member, Jennifer Morgan, recently sat down with Karlie on her podcast,"A Call to Lead", to talk about her leadership journey and all the incredible things that Karlie’s accomplishing in the tech space.
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