Sabrina Carpenter's 'Feather' is her biggest hit ever. Here's how she hit No. 1 on Pop Airplay, according to her manager, Janelle Lopez Genzink.
. Last March, she released its deluxe edition featuring four new tracks — including standout single “Feather,” which has since become the pop star’s biggest hit to date.
“Feather” has become the highest-charting song of Sabrina’s career, reaching No. 1 on Pop Airplay after a 24-week climb. What key decisions did you make to help make that happen? Its music video made headlines for being filmed in a church, which led to the removal of the monsignor who approved access. How did that conversation help drive interest in the song early on — and how have you helped sustain that interest?
We took a look at each piece of Sabrina’s business — e-commerce, touring, publishing, publicity. Each area needed growth and we worked hard to evaluate and put partners in place that could support an A-level career. For Sabrina, this meant aligning with UMPG for publishing, CAA and AEG for touring, Merch Traffic for touring merchandise and Bravado for e-commerce.
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