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Slack pings. Unread emails. Multiple deadlines. Distractions derail even the most efficient employees, making it hard for them to focus on the deep work that solves problems and delivers new ideas.
Bosses who expend too much energy tracking mouse clicks or enforcing mandatory returns to the office can add to the problem of busy work rather than solving it.Lexi Pathak, president and partner of Faulhaber Communications, a public-relations firm in Toronto, has expanded the company since the pandemic, but it has downsized its office space.
“From a managerial perspective, it will allow us to see the whole workflow in a holistic, simple place.” Chelsey Burnside, partner and creative director at content and branding agency Academy Inc, likes to hold quarterly update sessions to make sure everyone on her team is informed and that adoption is consistent.
The ideal outcome of all this adoption and optimization is to provide workers with more time for “shipping” — putting products and solutions into the world and then iterating and riffing on them. Even the most productive people can only sustain peak flow state for about 90 minutes, he adds. “When we think of flow state, we often picture creatives or athletes who are optimizing for it, but everyone should be striving to get into flow.”
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