.tila_studios, a visual arts incubator for black women in Atlanta, has made noise in an industry that statistically doesn’t hear black women. paid colehaan
In 2014, LaTrice was climbing the corporate ladder at NBC’s 30 Rockefeller Plaza. She was a successful career woman, but what she really wanted to do was to paint.has sold 65% of its artists’ work at Miami’s Art Basel, curated the exhibit that got an artist into the California African American Museum, and contracted an artist to commemorate Stacey Abrams’ historic run for governor of Georgia.
For nine months in near isolation, she painted. LaTrice eventually developed a series of oil paintings for consideration by MFA programs. But after a slew of sobering rejections, she put her MFA-dreams on hold and began working for an Atlanta tech startup. On nights and weekends, she apprenticed with artistLaTrice explained that the inspiration to build TILA didn’t strike her in an ‘aha’ moment; it came gradually with each step she made to remake her life.
She would find out what they loved about the Atlanta arts scene and what was missing. She enrolled in a business accelerator program with the idea of starting TILA — a space for black women artists to create and showcase their art and nurture a peer network. TILA Studios meets artists where they are. The studio offers affordable co-working space, technical arts training and professional development events. Its teachers are sourced from within the TILA community.As TILA grew, LaTrice heard rumblings that TILA’s suburban physical location wasn’t meeting members’ needs.
Once again, TILA would meet its artists where they were. It wasn’t the vision she had for her organization — giving up its physical location“TILA is built on the premise of what women want and need," she said."It only made sense to listen and lean into that.”This year, LaTrice is determined to raise $500,000 for TILA. But six months ago, she didn’t know the first thing about creating an investor pitch deck. So she tapped the head of a venture capital firm she had met at a conference.
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