How Amazon's best small business cashed in on the $3 billion coffee-creamer boom and grew from a kitchen to national distribution in just 6 years
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Younger generations of coffee drinkers use creamer products more than earlier generations, Nestlé's beverage division presidentThe demand for more flavor options drove sales of liquid coffee creamer to $3 billion last year, up 9% over the year before, according to research from Neilsen. Once she found a satisfying solution, Haydon launched Nutpods on Amazon in 2015. Since then, sales have grown 5,500%, and her products are now available in over 15,000 stores across the US, including Whole Foods.to grocery shelves — enabled her to test new flavors and connect with the customers who have propelled her business so far.
"I wanted to have that versatility in a product where, yes, it's designed to go in my coffee or Earl Grey tea, but, you could take our original Nutpods and use it in place of half and half," she said.
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