The beauty industry may never be the same.
, tells Allure, in her own words, what it has been like to run a beauty brand during the coronavirus pandemic, her thoughts on the digital revolution, and her hopes for the future of brick-and-mortar beauty.
Because of this digital growth, we were able to reappropriate our field team — roughly eight to 10 people — into customer service and social-media support. That means answering tickets, direct messages, returns, exchanges, etc., and it was great because we did not have to furlough or lay anybody off. Essentially, we were able to look at the problem and shuffle around what was needed so as to not have to let anyone go.
As a business owner today, I am grateful that we are able to continue our business online. Many other businesses do not have that same opportunity, and I am reminded weekly as we all watch the unemployment numbers grow. I also remember that my business idea was born during the last recession, and I believe that even though these are very challenging times, we will see lots of new creativity unveiled with innovative business ideas in the coming years.
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