The retail landscape has changed dramatically with more stores closing than ever before. Here's how Olivela is bucking the retail trend:
While no one now questions that the stratospheric rise of e-commerce has changed the rules of the retail game, future-forward brands are continuing to revitalize retail with innovative, experiential, socially-conscious, omnichannel approaches. One of the leaders driving this renaissance of retail is Olivela, whose founder and CEO, Stacey Boyd, I sat down to talk with about how the brand is innovating luxury retail to empower change.
Customers want to connect with brands that stand for something. Pledge to make a difference for whatever matters most to you and do it from day one. By donating a considerable portion of each purchase, Olivela is not only doing good, it’s doing good business and building a loyal customer base who aligns with our mission and continues to shop with us. Philanthropy and doing good is core to our business model. Shopping with a purpose was not an afterthought. It is baked into our DNA.
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