How Mike Bloomberg can help Joe Biden via rickjnewman
Michael Bloomberg came and went quickly in the 2020 presidential campaign. He entered the race last November, spent $1 billion on staff and ads, rose briefly in the polls, then quit on March 4, after Joe Biden’s unexpected surge. Bloomberg has been mostly quiet since.
Trump has outraised Biden by about $100 million so far, in part because he has Republican donors all to himself. Democratic donors, by contrast, were splitting their money among several major candidates until March. Biden has been catching up, however, and might be able to match Trump in funding by the home stretch in the fall.
A big influx of Bloomberg money in any of those races could yield a decisive advantage for Democrats. “If you can drop $20 million on a Senate election, it’s going to have a big impact,” Tusk says. In normal times, campaign money finances ads, along with localized efforts to interact with voters and persuade them to turn out on Election Day. The coronavirus will probably limit in-person campaigning, however, making ads more important than ever.
A digital ad agency Bloomberg founded last year, called Hawkfish, was in contention to run the Biden campaign’s online ad efforts this year. But that seems to have fallen through, puncturing the image of a Biden-Bloomberg partnership. There’s still a lot of connectivity between the two camps, however. Top Biden strategist Anita Dunn advised Bloomberg during his four mayoral campaigns in New York City, and other Biden staffers have worked with Bloomberg as well.
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