How LouisBellMusic went from Boston basements to the top of the Hot100 with PostMalone
. His knack for fusing top 40 melodies with hip-hop-adjacent beats has scored Post Malone three No. 1 hits, creating a whole new kind of popular music in the process: In 2018, The Recording Academy made headlines when it ruled thatwould compete in the Grammys’ pop categories, not the expected rap division. “We’re just making what we feel,” says Bell, who is published by Sony/ATV.
While Bell’s sounds are ubiquitous today -- he has had a hand in three of the seven No. 1s of 2019 so far -- he’s not worried about keeping the momentum going. “If you’re a great stand-up comedian, you shouldn’t run out of material,” he says. “You should always be able to talk about what’s going on in the world. Any great producer who’s going to have longevity is going to always be able to see the world from their own perspective.” Even if it’s from the back of the line at Starbucks.
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