Find out how the 2023 Lexus RZ 450e EV almost joined the cast of 'Black Panther: Wakanda Forever' and how a one-of-one prototype made the difference.
hitting theaters as you read this, we wanted to get an inside look at how automakers truly view working with Hollywood studios, and how those relationships start.
Lexus Senior Manager of Advertising & Media Mia Phillips was gracious enough to answer our questions about the brand's relationship with the MCU. We also discuss how important it is for automakers to reach out to under-represented cultures and her approach to navigating the brand's efforts for inclusivity.: For many years automakers have looked to motion pictures as an avenue for reaching an audience.
personality, they become a family member. There is something special about film and branded integrations. It's a unique and a different way of getting in front of an audience and having them see the core of the brand. If you're aligning with a film and you've given your okay for your product to be shown and your logo to be shown in that film, then there must be something core to that film's essence that as a brand you're aligning to.
And when you talk about representation, it's not just about seeing the face that looks like yours, but seeing the face that looks like yours, engaging in activities and speaking the way that they would speak to one another and having insights about that culture as to what is important to them, what they value, which may very well be different than other cultures.I very much loved that role. Loved it. They had pry me out of it.
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