Meet J.Crew’s Olympia Gayot, the designer whose effortless style is going viral on TikTok.
who are praising her effortless, nonchalant approach to dressing—something that’s come as a total surprise to the designer herself. “I’ve seen a few of [the TikToks],” Gayot laughs of her newfound internet fame. “It’s been really cool to see.”
Gayot joined J.Crew as head of women’s and kids’ design in October 2020, but prior to that she worked at the label as its design director for seven years. She says the most exciting challenge at the brand in her new role has been finding new, modern ways to pay homage to its long-standing heritage. “I’ve been really pouring through the archives and looking at our heritage from the 1980s to the 2000s,” says Gayot.
Considering that street style star Jenna Lyons oversaw the womenswear collections before her appointment, Gayot also recognizes that being a J.Crew designer demands a unique point of view and a personal style of her very own—both of which Gayot has in spades. For Gayot, her wardrobe is all about combining elements of ease, versatility, and flair. “I’ve always loved classic pieces, but my style has for sure changed over the years,” says Gayot.
Why TikTok is so obsessed with Gayot’s closet is largely thanks to her ability to mix and match. She loves pairing high with low: She’ll style J.Crew basics with vintage Prada, one of her favorite luxury labels. “I’ve always loved Miuccia Prada,” says Gayot. “I think her current work with Raf Simons is really cool.” She also enjoys combining high-octane colors and textures; she’s influenced by the combos she sees in art and design and through her travels.
Her main fashion ethos? Allowing personality to shine through in an outfit. “As a designer, that’s what I’m always trying to say—that you are first and foremost most important and the clothes are there to make you feel great,” says Gayot. “You never want to feel like the clothes are wearing you.” Below, Gayot discusses more of her daily style tips plus how she dresses for work, her love of shopping secondhand, and what else inspires her designs.
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