Join David Allison, founder of the Valuegraphics database, for a live, virtual keynote presentation as he discusses how valuegraphics can affect shoppers' purchasing decisions across sectors and platforms. Presented by PayPal4Business Register now:
SOPHISTICATED MARKETERS KNOW THAT THEIR CUSTOMERS ARE MORE THAN A LIST OF DEMOGRAPHIC DATA AND PAST PURCHASE DECISIONS.
The key to attracting and retaining loyal customers is appealing to their core values: the reason they get up in the morning. Career ambition, social status, or a commitment to sustainable living. Innovative marketers are layering valuegraphics – a new global mapping of core human values developed by bestselling author David Allison – onto existing demographic and psychographic data.
You’re invited to join Allison for a virtual keynote presentation with exclusive insights into how valuegraphics can affect purchasing decisions, using data from a large-scale research study of PayPal shoppers across sectors and platforms. You’ll learn: how to utilize specific CX and UX tactics to drive customer acquisition;You’ll also receive a complimentary digital copy of Allison’s bestselling book, “We Are All the Same Age Now: Valuegraphics, and the End of Demographic Stereotypes.
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