How influencers use Amazon to earn money, from affiliate links to livestreaming
Amazon has recruited YouTube and Instagram stars to post livestreams
In 2021, Instagram influencer Hélène Desmettre, and YouTube creators Shea Whitney and Tiffany Ma, told Insider that they heard about Amazon Live after the company reached out to them over email. Some influencers have also partnered with brands for sponsored livestreams. Why Amazon Live has struggled to win over content creators
Amazon doesn't have a portal where users can see all of the Amazon influencers that they follow, unlike TikTok or YouTube.
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