Substitute teacher Natalie Chapple started mixing pots of cosmetic glitter and selling them in 2017. During the pandemic, she had more time for her business, generating $2.2 million in 2021 sales. This premium story was unlocked by Amazon.
This story is based on a transcribed conversation with 30-year-old Natalie Chapple, from Basingstoke, England, about how she founded her business, Glisten Cosmetics. It has been edited for length and clarity. Insider has verified the business's finances with documentation.
On New Year's Eve in 2016, I was getting ready for the night, and it struck me that there was a gap in the market for a UK-based glitter cosmetics brand. After three months, influencers started to contact me, asking to sample products, which I sent not knowing what to expect. After they started posting about our product, the influencers helped increase sales by 30%.
I was still working more than 40 hours a week as a teacher, hoping to quit and take the business full time. By mid-2018, sales of the biodegradable products had dwindled. Expensive, less sparkly glitter — although eco-friendly — didn't have the same appeal.In a leap of faith, I took out a loan in 2018 and bought and designed my first eye-shadow palette.
Unfortunately, sales weren't enough to cover the expenses of a two-child household, so I returned to work in September 2019. The business blew up. I could no longer handle the work alone, so I hired my mom. Glisten Cosmetics made 47,000 pounds in September 2020 alone. That's when I handed in my resignation notice. I was finally full time at Glisten Cosmetics. By the end of 2020, we'd tallied 250,000 pounds for the year.
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