Here's how Hong Kong-based fashion brand Sau Lee navigated its business during COVID-19:
Starting my own label has been a dream of mine since I was young, but I never thought it was possible until I joined Lane Crawford and learned about different brands’ stories. I have always loved the glamorous Hong Kong fashion of the 1960s, of fitted cheongsams that emphasize and flatter the female figure. While I love that style, I wouldn’t necessarily wear a traditional cheongsam on a daily basis.
Guangzhou for some time now, so the past couple of collections we did, we did by e-chatting — so I would send over pictures of fabrics or details I was looking for, and then they would send over pictures on their end. We choose the ones we want and they ship us physical samples. So everything has been switched to online, which is a new experience for me.
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