Despite living in a digital age, 97% of Gen Z continues to shop in brick-and-mortar stores, according to a survey by the International Council of Shopping...
), Old Navy, and Banana Republic performing well. However, higher-priced brands are"not having the same sort of day that these particular brands are." With inflation remaining high, quality and affordable brands are particularly appealing to consumers.
So it's interesting to see the evolution of the brands, you know, in, in a very inflationary time price deflation, particularly in the outlets where prices, you know, you get great value all day is very attractive to that consumer.How do you go to these brands and say you still need to be in brick and mortar and what's the response from them?
What are they gauging that experience or at least using as their barometer to say whether or not it was actually a success for those consumers. This is a place that people can do other things there as well and may come and visit us far more frequently, stay longer when they get there. So the combination of great local catchment as well as a great tourist population with not a tremendous amount of competition in the marketplace for shopping.
Stephen Yalof International Council Of Shopping Centers
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