How female creators can encourage more women to invest in NFTs:
experience when she first delved into the world of NFTs. An abstract expressionist artist and art business educator, Jodie made the decision to become an NFT creator back in 2021 but found her initial search for answers somewhat confusing.
Because here’s the thing. Women are typically more risk-aware when it comes to investment than men and it’s easy to understand why. With money harder to come by for women it makes sense that they are more careful about how and where they invest it. What this has highlighted, he told me, is the fundamental difference in the needs of female and male investors. “Women like to talk to other women or have a female advisor.”
“We hope more women feel emboldened to try their hand at starting their own [project] or investing in others.” Here, she shares her advice on how female creators can market their projects in such a way that more women will want to buy into them.Something Jodie noticed is that entering the NFT world can be rife with anxiety for artists - particularly because it can feel like a huge risk. But hesitancy in what you’re doing can end up seeming into your communication and ultimately making your target market nervous, too. “NFTs are exciting stuff, so try to embrace that,” she says.
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