How an ex-police officer made $12 million in 3 years after buying ATMs for $2,100 and operating them as a side hustle
He started with six and slowly scaled to 30 as he saved the profits from the first few. In 2014, Paul Alex, 35, entered the police force as a trainee with the plan to build a career in law enforcement in the San Francisco Bay Area.
The deeper realization that a salaried career wasn't going to be his future was during periods when overtime was paused, which would cut his pay drastically, he said. Some months, his biweekly paycheck would be $2,000 after deductions. This meant he always had to save for those low months to cover his bills, which could range from $5,000 to $6,000 a month, he said.
In 2017, Alex came across the idea of investing in ATMs through a colleague who had been researching the business. He began joining social media groups about it, watching YouTube videos from others who had done it, and reading any material he could. He looked for high-traffic areas that had an incentive to have an ATM on site. This included tourist areas and city spots that were populated with nightclubs, restaurants, and valets to target zones where staff was tipped. He also looked for small businesses that offered cash back at checkouts, which was a nuisance to the business because they had to be sure there would always be enough dollar bills in the register.
Alex also found a mentor from Facebook who was successful in the business. Based on his mentor's advice, he moved the three machines to two convenience stores and another liquor store. From there, they began to bring a net profit almost immediately, with the highest return being $600 a month, he said. He suddenly had six operational machines that brought in roughly $3,000 a month in net profit, he said. It took him approximately six months to get a return on his investment.
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