Banijay Group is shaping up as a true global Goliath
Banijay's management seems to believe that bankers and analysts who have said that in the current environment companies must go big or go home are right. "Combining the resources of these two companies will instantly strengthen our position in the global market, and our capabilities across genres will further define us as a go-to provider of first-class IP worldwide," Banijay CEO Marco Bassetti said in unveiling the deal.
"In the streaming wars, this bulking up has a rationale," Hal Vogel, CEO of Vogel Capital Management and a former entertainment industry analyst, says. "They can be a ‘substitute arms merchant’ to the other streaming companies as, say, Disney, no longer licenses to Netflix." Given the "competition among streaming platforms" and others for subscribers and content, CFRA Research analyst Tuna Amobi says there is also a simple business rationale behind the Banijay-Endemol combination, calling it "a quest for economies of scale within a favorably recalibrated part of the media and entertainment value chain."
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