America loves its drag queens. And now the whole world does. From drag-queen story hour at the local public library to the remake of AStarIsBorn, drag has become a global business with its own starpower machinery attached. MatthewSchneier writes
In rotation, Brooke Lynn Hytes , Aquaria , Latrice Royale , Detox , and Yvie Oddly . Photo: Martin Schoeller Oh, hennnnnny: America loves its drag queens. Moms do, kids do, your local gay bars do. Even McDonald’s does.
The show grew slowly in its bootstrapped first seasons, and then it jumped onto Netflix, which streams it across the globe, and moved from Logo, the niche gay network on which it originally aired, to VH1. So does the public, which gathers to worship their drag heroes just as Marvel fans dress up for Comic-Con and Jets fans hit the tailgate at MetLife Stadium. Biannual DragCons, in New York and L.A., draw tens of thousands of guests: 50,000 in L.A. this year. Nor are they all gay men. Most attendees do not identify as gay, Barbato says. At the 2018 events, the most recent for which data is available, over 55 percent were women and more than half under 30.
As was perhaps inevitable — and in its way, a confirmation of the show’s success — the cagier wing of the conservative party is already sounding the alarm. Sohrab Ahmari, the New York Post op-ed editor, inveighing against the scourge of drag-queen story hour at the local public library, has declared that the time for polite protest has passed.
Kahanna Montrese and Kandy Ho. Photo: Martin Schoeller. Kahanna Montrese and Kandy Ho. Photo: Martin Schoeller. Katya Zamolodchikova and Laganja Estranja. Photo: Martin Schoeller. Katya Zamolodchikova and Laganja Estranja. Photo: Martin Schoeller. Madame LaQueer and Miss Peppermint. Photo: Martin Schoeller. Madame LaQueer and Miss Peppermint. Photo: Martin Schoeller. Selection for Drag Race is not a onetime boost.
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