Dog apparel is on the rise during quarantine.
It’s taken less than a year for Boobie Billie to emerge as fashion’s newest “It” girl. Confident and photogenic with a great sense of humor in her Instagram posts, she’s a chameleon when it comes to style and doesn’t shy away from playful experimentation and head-turning looks. Her recent quarantine outfits have included pieces from Prada, Carolina Herrera and Nike.Whether the designer fashions Boobie dons are real or Photoshopped, dogwear is, in fact, a real and fast-growing market.
The retailer carries pieces from Moncler Genius, Alyx and Very Important Puppies x Heron Preston, to name a few.It’s no surprise then that independent brands have also seen the category resonating with customers. With over 70 percent of the Ssense audience falling between the ages of 18 and 34 years old, we took note how increasingly, Millennials were spending more on their pets, especially dogs. We also saw an immediate surge in engagement whenever we posted #SSENSEInterns on our Instagram account. Almost 70 percent of Ssense employees are Millennials and Gen Z, so we saw firsthand the growing focus that is placed on pets in our dog-friendly office. We launched dogwear in December 2019.
For us, carrying dog apparel and accessories was a natural extension of the brand. Our mission is to be able to cater to every aspect of our client’s lifestyle. Pets play such a vital role in their lives that it was important to us to be able to offer them the same quality of product that they buy themselves. We have been consistently carrying this category for over two years now.
Pets made sense because animals are one of my passions and my muse happens to be my chihuahua pug mix, Pigeon. It was the logical next step to make him more fabulous than he already is. Amazingly! Honestly it was one of the most shocking launches. We were expecting them to be popular. But we weren’t expecting hundreds of units to sell a day, power of the pup! As more and more people work rather than starting families, I think a lot more focus has been put towards having a dog. So people pour their energy there.69 is for every body, even dog bodies.Alexander Stutterheim and a couple Dogcoat variations.
The term “man’s best friend” has never been more prevalent. Dog owners who are quarantining in so many cases aren’t having contact with other humans and their dogs are legit their best friends. What better time to spoil your dog and make those daily walks even more of a moment?Founder Silvia Rancani with her dogs and her dog Tofu . Courtesy Photo
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