During the first full week of self-isolation, Cardi B leaned into her cabin fever, posting a series of Instagram Live dispatches. Other than inspiring an addictive coronavirus song (“Coronavirus/shit is real”), she inadvertently provided the best PR for social distancing. Other celebs have acted similarly. Lizzo played the flute, lit some incense and made up a mantra for her Instagram followers. Charli XCX kept a detailed quarantine diary. Gal Gadot and her famous friends sang “Imagine.” In fact, every musician ever has performed a remote concert, including Backstreet Boys with a charming rendition of “I Want It That Way.”
It’s actually become much easier to set UP interviews, with everyone sequestered.
It’s actually become much easier to set up interviews, with everyone sequestered. They’re not busy and are available to speak to whomever, so there’s some really good conversations happening. Lots of introspection going on—people reevaluating their situations, and life in general. I think every publicist out there is constantly thinking of creative ways to keep their clients in focus in as many relevant ways as they can. We will get through this and be stronger than ever before.If anything, the nature of the beast has made publicists become more and more creative.
If anything, the nature of the beast has made publicists become more and more creative. Attention spans are getting shorter with a smaller window of time to make an impact. If you aren’t quick on your feet, you and your client will get swallowed up.
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