The travel and tourism industry faces a problem: How do you sell people a product they’re afraid to buy — and whose value proposition is seriously diminished by the closure of many of the amenities that make travel fun or useful? jbarro writes
A passenger wearing a protective mask walks through O’Hare International Airport in Chicago on June 13. Photo: Patrick T. Fallon/Bloomberg via Getty Images We’re committed to keeping our readers informed.
This promotion isn’t explicitly about the coronavirus, but of course that’s what it’s implicitly addressing. Outdoor. Fresh air. Open space. Secluded. The message is: We can get you far away from your cramped home to a place where nobody will breathe the coronavirus in your face.
But even more prominent in airlines’ current marketing are messages about what they are doing to reduce the risk of the coronavirus. They all want you to know how often they’re cleaning their airplanes and how they’re modifying service procedures to reduce interpersonal contact.
The average rate paid is also lower because on average travelers are staying in less fancy hotels. Inflation data shows the price of “other lodging away from home,” the category that includes hotels and motels, was down 17 percent in May from a year earlier. So hotels are offering “deals,” but whether a “deal” is a deal depends on whether you can make a discounted hotel stay useful or enjoyable.
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