Chick-fil-A joins a growing list of companies that right-wing media and conservatives on social platforms have chastised for so-called “woke” marketing. But Chick-fil-A is an unusual target for the right wing because of the company’s conservative bona f...
New York — Chick-fil-A has become a surprise target of right-wing ire following the discovery that the company has an executive overseeing its diversity, equity and inclusion policies.
People are also reading… In a series of tweets, including one that made a transphobic comment, right-wing political commentator Joey Mannarino earlier this week asked if people will the “boycott” the chain because of the company’s DEI efforts. “Our founder, Truett Cathy, believed that ‘a great company is a caring company,’” Chick-fil-A notes on its DEI web page. “At Chick-fil-A, Inc., our commitment is to approach this work with intention and humility, always believing the best in one another and striving for common ground.”
The company has deep Christian roots. Its DEI page on Chick-fil-A’s website includes references to God, writing the company’s purpose is to “glorify God by being a faithful steward of all that is entrusted to us. To have a positive influence on all who come into contact with Chick-fil-A.” Bud Light sponsored a social media post with trans personality Dylan Mulvaney, in which she showed off a custom can that featured her likeness. That set off a firestorm on right-wing channels, and Bud Light’s sales have fallen sharply, sinking 25% in May compared to the year prior, according to Beer Business Daily, an influential industry newsletter.
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