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More and more people are thinking proactively about their well-being. For some, taking control is in response to shortcomings in the health care system that were laid bare during a once-in-a-century pandemic.found that 86 per cent of Canadians are worried about the state of the health care system in their province, wary of barriers like wait times and busy emergency rooms.
Policyholders can collect Vitality Points™ by signing in on an app and recording healthy lifestyle choices such as exercising, eating well, getting a flu shot and going to the dentist. Then, they can redeem points for rewards and discounts from partners like Fitbit, HelloFresh, Amazon, Expedia Group and Apple. Policyholders can also get a break on their premiums– up to 15 per cent off – depending on their status within the program and the type of policy held.
“In a lot of cases, we know the right things to do, but it’s harder to do them in practice. However, there are ways to nudge and incentivize people to do what will be better for them by implementing some of the behavioural science,” Mr. Savage says.
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