Conservative activists targeted Bud Light with a boycott campaign over the beer brand's collaboration with transgender influencer Dylan Mulvaney.
Schuhmacher added:"You see Bud Light still just stubbornly down around 30 percent in volume compared to last year, which is where it's been since May or June.
Nielson data released in August showed that Bud Light sales fell by 26.5 percent for the week ending August 5, compared to the previous year. This was a higher decline than the 25.9 percent year-on-year fall recorded in the week ending June 17.Bud Light bottles stand in a cooler at the game between the Baltimore Orioles and the Los Angeles Dodgers at Oriole Park at Camden Yards on July 18, 2023 in Baltimore, Maryland.
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