Auper Motorcycles Inc. has set up shop in Hamilton, Ontario
Auper Motorcycles chief executive officer Silvio Rotilli Filho with a working prototype of the Incity inside Auper’s office space in Hamilton, Ont., based here in Hamilton. The Auper Incity electric motorcycle is being developed with assistance from heavyweights such as the McMaster Automotive Resource Centre, and McMaster University tech startup Enedym Inc., and its chief executive officer says it couldn’t happen better anywhere else.
Canada’s motorcycle market is relatively small, and the demand for bikes is different, with owners here preferring larger machines for recreational riding in warmer months. In Brazil, however, many people rely on motorcycles for daily transport, and they want smaller bikes for year-round commuting. “Integration reduces the complexity of the system,” says Rotilli. “It’s a completely different architecture of building motorcycles, and it’s this that makes us unique. Electric motorcycles today just replace the engine with a motor, and the gas tank with a battery pack, which is fundamentally the same as a gas bike. What we did is fundamentally change everything. Let’s make it the right way. Let’s develop the technology and simplify things.
Auper considers itself a technology company, and Rotilli says it is already making money from the sale and licensing of its intellectual property .“We’re already revenue-positive,” he says. “We have partners that need to develop battery packs, so we share the right of use and commercialization, and we get paid. Because we’re a technology company first, we can do these things. For example, Enedym is making the motor and powertrain for us, and we developed some of the integrated systems with them.
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