How these founders used Pinterest to build a digital brand:
Anum Tariq and Hiraa Khan met as undergraduates at the University of California, Berkeley, quickly became friends, then roommates, and today are the co-founders of“Like so many of our peers, we find peace and calm in the presence of nature but also happen to live in urban jungles with limited access to green space. We believe that owning and caring for plants in your personal spaces, whether at home or in the office, can be a great substitute to consistent access to the outdoors.
Growing a company from the ground up is never an easy feat, but the founder duo successfully used Pinterest to as a solid marketing strategy.Pinterest is a goldmine for researching brand aesthetic, logo design, and all other aspects of branding. And an affordable option as well since it’s a quick way to find freelancers, review their portfolios and hire someone to help with a company’s brand book.
“Since we use Pinterest actively for our own internal brand and design research, our account is a place where our audience and our customers can follow along on our journey as we seek to further define and build our brand. We curate boards not only focused on our products and plant education, but also our design-sense and aesthetic as a brand,” shares Tariq.“Pinterest was an important platform for us to seek inspiration regarding trends.
"We strive to be fully transparent about not only our supply chain and our products but also who we are, how we work, and what inspires us. Social media platforms, like Pinterest, allow us to share our corporate values and personalities with our customers so we can further build these lasting relationships. By sharing places, spaces, colors, and art that inspires us we hope that our customers will understand us and Ansel & Ivy a little better,” shares Khan.
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