Tony Mariotti, who repped the buyer of Skrillex's $17.5 million Malibu beach house last year, breaks into the area's hyper-competitive market in an unexpected fashion.
Mariotti leaned into his digital publishing background to nab these high-ranking results, which in turn generate customer leads and ultimately sales. “I’m familiar with what digital publishers try to do to get eyeballs and ad impressions,” says the agent. “I kind of took the publishing mentality into building Ruby Home.”
Mariotti, who grew up in the Pacific Northwest, launched Ruby Home in 2017, and for the first couple years of its existence, he didn’t even attempt to do any real estate deals, even though he had obtained a real estate license. “It was really just about getting some decent traffic. In 2019, I was getting maybe 20 or 30 people registering [on the website] per month or making a showing request. I was ignoring them.
Last November, Mariotti took his business one step further. He set up Ruby Home as a brokerage and now counts two other agents, Judy Lin Young and Beata Mandell, as part of his team.
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