How Alix Earle Became TikTok’s It Girl 📱 The University of Miami senior tells Rolling Stone step-by-step how she turned her messy room and makeup tutorials into social gold.
Though Earle is now known for her ease with cosmetics, that wasn’t always the case. “Growing up I saw my mom doing her makeup, but I definitely had some scary makeup days,” says the influencer, citing the times she piled on orange-hued bronzer. “Looking back on old photos, I was like, ‘What was I thinking?’” But with trial and error — and a little help from other— she was able to hone her skills.
So TikTok has definitely evolved my game.” Since ascending to fame, Earle has seen various rumors and critiques circulate about herself, such as that she’s dating Kendall Jenner’s ex Devin Booker or that she’s glorifying depression by showcasing her unkempt dorm room. She quickly learned to ignore it. “When I was younger, I used to let a lot of things get to me,” she says. “I have never really taken anything on social media too seriously. My friends always say, ‘You’re perfect for this.
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