Among the many mind-blowing things that the latest generation of AI seems poised to do: Make Microsoft cool again.
While the revamped Bing will still deliver a series of links or a short definitive answer about half the time, the other half it will use a newer version of the engine that powers ChatGPT to offer up a longer response and allow people to chat for a bit to expand on or hone the answer.users of Google Search and Google Chrome who haven't had a strong reason to sample Microsoft's alternatives for years might try Bing or download Edge just to check out the new AI features.
In the late '90s it parlayed that into strong market share for its Internet Explorer web browser, despite the early lead held by Netscape Navigator. At that point, regulators in the U.S. and Europe stepped in. It also pursued a broad array of consumer businesses, including its ill-fated Zune music player and multiple efforts to take on the iPhone.That has bolstered Microsoft's market position in recent years, even without the cool factor. The company has managed to turn its large software and server businesses into even bigger, more predictable cash flows from cloud computing and subscriptions.
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