How ads are being used to tell Russians the truth about Putin's war

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How ads are being used to tell Russians the truth about Putin's war
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Porn and gambling sites are being used to tell Russians the truth about Putin's war

against Vladimir Putin's forces, but others are fighting in less conventional ways. Anastasiya Baydachenko is among them.

Despite lacking a tracking system to assess effectiveness, she believed about 80% reached Russians and Belarusians."Adult and gambling sites have a Russian audience, and ad platforms can sell us this traffic." Baydachenko said using porn sites was a good way to reach Russians, but did not exclude much larger platforms operated by Meta and Google even if their stricter policies made them more difficult to do so., a nonprofit that campaigns for free expression, said that to combat censorship, you need to"throw everything at it."

"Certainly in the case of Facebook, it was seen as a big enough threat that Russia moved to block it," Steinfeld said.

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