it's happening
“Abercrombie today isn’t about ‘fitting in,’ but instead is focused on creating [a] space where everyone genuinely belongs,” Krug explains. “That evolution really started in 2017 when Fran Horowitz took the reins as CEO and since then she has ushered in the spirit of inclusivity and acceptance you see woven throughout the fabric of the company today.”
“The clothes definitely weren’t what you would call inclusive,” millennial customer Ashley Alese Edwards tellsof shopping at Abercrombie & Fitch in the early aughts. “I remember having to squeeze into their extremely low-rise jeans, which was not easy for someone who has wider hips. The ads were the very opposite of inclusive; everyone was tall, white, and blonde.
While Abercrombie knows it still has a long way to go to become completely inclusive with plus-size shoppers, under the direction of Horowitz the brand does seem to be more dedicated to inclusivity than they have been in the past.
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