A deep dive into pharmaceutical advertising and what a new FDA ruling could mean for the industry and the consumer.
A new FDA rule requires ads to present the major risks of the drug in a more balanced and accessible way., direct-to-consumer pharmaceutical advertising is designed to create positive expectations by minimizing the risks and emphasizing the benefits of aa new rule that calls for marketers to communicate drug information in a way that is easier for consumers to comprehend.
Refrain from using audio or visual elements during the major statement that might interfere with a consumer’s understanding of the contentFor TV ads, present the major statement simultaneously in audio and text for long enough to be read easily For example, take one of the most popular ads of last year. During the main message, the advertisement makes a claim in large, bold text, while also adding, in much smaller, lighter text, that the drug's efficacy has limitations. In the same frame, the ad states that the drug causes"rapid symptom relief," with a smaller footnote that this relief occurs after “eight weeks” of taking the drug.
However, many questions remain about how these standards will actually affect the end product and how consumers engage with it. Foremost,Prior studies have found that existing DTCPA ads have poor regulatory compliance, even under the current FDA regime. Additionally,pandemic, which surveys suggest has dynamically impacted the trust that the public has in the pharmaceutical industry and, in some cases, medical research.
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