We spoke to the creator of the 'Spokane-Style Pizza' about what it’s like to make the most hated pizza on the internet.
Part of the inspiration behind the video, Scherer says, was the popularity of regional foods, specifically pizzas, on social media, many of which are of dubious origin. “There are so many of these small regional pizzas out there that the internet always seems to get worked up about,” he says. “Altoona style is the biggest one from Altoona, [Penn.], which just has a slice of American cheese draped across it. There’s Old Forge-style pizza [in Old Forge, Penn.
Few, however, got the joke, particularly when the video traveled to other social media platforms, losing the context of Scherer’s other content. On Twitter, for instance, it got 1.2 million views, with thousands of angry quote tweets expressing their disgust or accusing Scherer of making up the pizza for clout.
“Food that people don’t like on the internet seems to be something that hits very close to home,” says Scherer, by way of explaining why and how the video got so much traction. “People have a lot of nostalgia locked up in that, their own identity locked up in it, and the responses are just so incredibly strong for everything, which is bizarre to me.”
The response is particularly strange, he says, considering that many regional dishes are, like Spokane-style pizza, made up whole cloth. “Someone said, ‘You can’t just make up a food and attach it to a region and say that it exists.’ Yes, the fuck you can,” says Scherer. “[It’s] like that old saying, ‘a cult plus time equals religion.’ Same thing with regional food. You can just make up foods, and they do exist in a sense.
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