Houston's Hyde Park Goods expands worldwide.
On an overcast evening last fall, people begin lining up at The Assembly Htx, a boho chic event space nestled on the corner of Berry and St Emanuel in the Third Ward. What started out as a few people milling around the Hungry Heroz food truck idling near the building’s entrance quickly ballooned into a group of at least 60 people. As the line continued to grow, Melissa Sanchez rushed out of her hastily parked car to grab her place in line.
The need to be creative has always been at the forefront with Joseph, starting out as a graffiti artist in the '90s after witnessing the hip-hop influences coming out of New York and Chicago. His creative output would soon run up against a wall when the graffiti crews he was moving around the city with were classified as gangs by Harris County.
“The equipment was expensive,” recalls Joseph. “But I made her a deal. If she held it for me for a week, I would pay for it in all cash but only if she would train my friends and I on how to use it.” After creating a few pieces and doing a photo shoot in front of his 1970’s Volkswagen bus, they were contacted by Travis Scott’s team who wanted Joseph to participate in his second annual Astroworld Festival. The event was occurring in a week and didn’t give Joseph a lot of time to put together everything, but it was just enough time for him to produce Hyde Park Goods.
The brand, experimenting with various colorways and releasing with surprise drops, began to gain popularity. As the brand grew, Joseph working with his head of public relations, Kevin Scott, better known as Happy Bootz, didn’t focus on just getting their clothes on the latest influencer. They moved in the opposite direction, making sure that people that really supported the brand got the product instead of ending up in a celebrity’s storage closet.
It's not just about marketing. As Scott walks through the Hyde Park Goods warehouse and speaks with the employees creating product there is a heavy focus on quality. It the corner, behind all the workers, is a box of shirts that didn't meet the brand's quality control standards and were marked for disposal. Scott, inspecting them and setting them aside, turns his attention to a beanie being sewn on the machine in front of him.
Canada Latest News, Canada Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
This Week in Houston Food Events: Island Eats and Perks for Houston Marathon RunnersHere's a look at this week's hottest culinary happenings: Monday, January 9 Galveston Restaurant Week Kicks Off Galveston Restaurant Week returns to the island, beginning Monday, January 9 and running through February 5. Participating restaurants — with hotspots like BLVD Seafood, Hearsay on the Strand and Willie G’s — will...
Read more »
FOUND marks 15th year with custom home goods collectionCelebrating the 15th anniversary of her unique Houston home goods store, FOUND, owner...
Read more »
Northbrook Park District recently honored during Illinois Association of Park Districts Best of the Best AwardsThe Park District was honored for having the Best Green Practices and the Best Friend of Illinois Parks for the Park District’s partnership with Northbrook Bank & Trust Company, N.A.
Read more »
Park Myung Soo invites G-Dragon on his show and says that he makes a living from the song he collaborated with G-Dragon on | allkpopOn January 7, Park Myung Soo announced that he invited G-Dragon to his radio and YouTube show.On KBS Cool FM's 'Park Myung Soo's Radio Show,' Park My…
Read more »
Dick’s Sporting Goods sale: The best deals on fitness equipment and gearDick's Sporting Goods is having a huge sale with up to 40% off on fitness equipment and gear
Read more »
U.S. imports of containerized goods retreat to pre-pandemic levelU.S. imports of goods in ocean shipping containers in December fell to levels approaching those last seen before the COVID-19 pandemic, a new report said on Tuesday.
Read more »