Several popular full-size trucks are overstocked in inventory, and Ram has started offering incentives.
An old, unwritten rule of car sales tells dealers and factories to work together to keep about a 60-day supply of each new vehicle on hand for sale, with another 15 days on order or in transit. That, the pragmatism says, means that dealers have most color and feature combinations a buyer could want in easy reach. But they won’t have so many that they’ll need to discount them to sell them.Ford...
The numbers come from Kelley Blue Book parent company Cox Automotive. Cox Automotive also owns vAuto, the company that provides sales management software to most of America’s car dealers.This could bring back discounts The data suggest that incentives could soon make a comeback on full-size trucks – the best-selling segment of vehicles in America.
Ram may have begun to blink. The company already offers a 0% APR plus up to $5,000 cash back on some Ram 1500 models – one of the best new truck deals this month.But there’s more than one way to clear a backlog Other automakers may try to lower inventory another way. General Motors GM in February announced plans to pause production at a major truck plant for two weeks to let dealers sell down some inventory without factories immediately backfilling it.
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