Los Angeles author Kathy Kikkert's photo-filled book explains how neon and other monument signs were used to lure homebuyers and businesses to the city beginning in the 1920s.
But did you know that it wasn’t the first, nor only, sign designed to attract Angelenos to the Hollywood Hills?
Published August 15 by Angel City Press, “Hollywood Signs” is a history of the neighborhood told through the bold advertisements, neon letters and quirky, innovative design that left their mark on Los Angeles, if only temporarily. Some of the signs documented in the book are still familiar to locals, some — like the neon Grauman’s Chinese Theatre dragon that’s now a part of the Museum of Neon Art’s collection — while others have been rehoused or long since disappeared.
As the neighborhood changed, some signs would ultimately disappear. When Kikkert noticed that the space that once housed Dan-Dee Factory Shoe Repair on Vine was boarded up, she grabbed her camera. “I know this is going to be gone soon,” she recalls thinking. “I don’t know where it’s going to go, but I know that it’s going to be gone and I just want to document it.”
And she wanted her work to look as good as the signs she wrote about. As a teenager, Kikkert became smitten with typography and ultimately gravitated toward book design.
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