With California coronavirus restrictions easing, Tinseltown's marketing gurus are scrambling for ways to safely roll out those carpets once again.
Tom Hanks and Rita Wilson attend the 92nd Annual Academy Awards on Feb. 9, 2020 in Hollywood, Calif. LOS ANGELES -- Red-carpet premieres are the pinnacle of any new Hollywood blockbuster's publicity blitz.
"Prior to what we're going through, it was about getting a lot of attention and getting big crowds to come together and sharing with as many people as possible to help spread the excitement," said Elizabeth Tramontozzi, of leading Hollywood event planners 15|40 Productions.Newsletter sign-up: Get The COVID-19 Brief sent to your inbox
Entourages will be asked to enter socially-distanced theaters via "bypass lanes" that free up the red carpet for the stars alone. With everyone left surrounding the carpet spaced out, "the carpet's just going to be a little wider and the carpet's going to be a little bit longer," he added.Even so, publicists do not expect lavish Los Angeles after-premiere parties -- and their crowded open bars and buffets -- to return for several months, or possibly until a vaccine emerges.
15|40 has created a mobile studio in a trailer which can be carted between movie stars' homes, fitted out with the branding of whichever film or television show is being launched.
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