Movie studios must obtain permission from actors to use their images in material generated by artificial intelligence (AI), and pay performers whenever their digital doubles appear on screen, under the labor agreement that ended a 118-day strike.Actors secured these new...
Movie studios must obtain permission from actors to use their images in material generated by artificial intelligence , and pay performers whenever their digital doubles appear on screen, under the labor agreement that ended a 118-day strike.
The proposed agreement sets a minimum compensation level for AI uses, Crabtree-Ireland said. Actors also are free to negotiate higher payments. Crabtree-Ireland said the proposed contract also included safeguards around the use of generative AI to create synthetic actors. The issue emerged as a major sticking point for SAG-AFTRA, the union representing about 160,000 actors, stunt performers, voiceover artists and other performers, and was one of the last topics to be resolved, Crabtree-Ireland said.
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