In an announcement made on the deck of USS Midway Museum Thursday officials unveiled the annual San Diego tradition is now known as the DIRECTV Holiday Bowl.
Since its debut in 1978, the Holiday Bowl has earned the reputation as one of the year’s most exciting college football games. That makes it an awfully attractive property, so the 2023 edition will have a brand new title sponsor.
In an announcement made on the deck of USS Midway Museum Thursday -- complete with a skydiver flying in the new logo -- officials unveiled the annual San Diego tradition is now known as the DIRECTV Holiday Bowl. It’s unknown how many years the new contract will last.This year’s game between teams from the ACC and Pac 12 will kick off on Wednesday, Dec. 27 at 5:00 p.m.
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