The organization raised departures of some executives and board members in a bid to regain support
recently approached some of its largest sponsors to gauge whether ousting some top executives and board members would be enough to win back their support – and sponsorship dollars – amid an ongoing sexual-assault scandal.against players. This has led major sponsors – among them Bank of Nova Scotia, Canadian Tire, Tim Hortons, Telus and Essothis year’s World Junior Championship.
“Hockey Canada is grateful for the ongoing support and feedback from our sponsors,” Hockey Canada spokesperson Esther Madziya wrote in a statement on Monday, adding that the organization knows sponsors and the wider public want to see the organization make meaningful progress before the next world juniors. “We are working diligently to do exactly that and will be reporting publicly on our progress over the months to come.
Hockey Canada did not respond to questions from The Globe about its recent conversations with sponsors, including questions about whether companies are withholding payments related to their sponsorships. In a follow-up statement Monday evening, Hockey Canada’s interim board chair, Andrea Skinner, wrote that the board supports the CEO and other executives.
“We need Hockey Canada to regain the faith and trust of Canadians before we can restore our support for Hockey Canada. We continue to fund women’s hockey and kids’ hockey programs,” Tim Hortons spokesperson Michael Oliveira wrote in a statement on Monday.
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