HMDGlobal wants you to hold on to your new Nokia phone for longer than usual with its new environmentally friendly Circular plan, and the X30 smartphone.
HMD Global, the company that owns the license to make Nokia phones, is introducing a selection of new phones. And alongside those phones, there’s also a new way to purchase one of them to encourage you to keep it for longer than usual. That’s right, HMD Global doesn’t want you to keep upgrading your phone, an unusual strategy for any phone maker.
Depending on the one you choose to support, your seeds will do different things. Spent with Ecologi, they will help fund the planting of new trees, while Unconnected will help bring network connectivity to people in the greatest need. Seeds spent with ClearRivers will help clear rivers of plastic waste. However, at this stage, it’s not clear how many “seeds” you earn and how long it will take to get them. All we do know is that one seed is worth 17 trees planted in a curated forest with Ecologi.
The Circular plan is part of what makes the latest run of Nokia phones the “most sustainable yet,” according to HMD Global, with its devices and packaging being made of more recycled material, plus lengthy warranty periods and monthly security and software updates too. Add in the new Circular plan, and there are plenty of reasons to keep your phone longer than you would normally.
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