'I'm hoping that 2020 put the fear of God into some of these folks,' Lisa Navarette of UnidosUS told Newsweek.
National Latino leaders, the ones who run organizations and whose political arms are often entrusted with outreach to Latino communities, have described Democratic investment in those voters as"deeply troubling" and"disappointing and confusing," with money that"comes too late" in the election cycle to make a difference.
"Maybe they are getting that it's costing them," Navarette said,"and they're leaving votes on the table." When Democrats did spend resources in Florida — with 2020 on the line — much of it came late, a long-time criticism from Latino leaders. "Democrats have to take a page out of the Trump playbook and understand that there is no offseason when it comes to engagement with Latinos," Arturo Vargas, the CEO of the National Association of Latino Elected and Appointed Officials , toldVargas said that Democrats need more Latino leadership talking to Hispanics.