.Nas and his company, Mass Appeal, are giving HipHop50 the golden celebration it deserves. 🙌 The revered rapper talks the 50th anniversary of the genre, his own career, becoming a better businessman and more in his Billboard cover story:
Peter Bittenbender for his input on an edition of the search engine’s daily Doodle. The tech giant had called on Bittenbender, CEO of entertainment company Mass Appeal, to help it recognize’s 44th anniversary. As he and Mass Appeal worked on the Doodle — which ended up featuring a graffiti version of the Google logo — Bittenbender had a realization: The genre’s 50th anniversary was right around the corner.
“Being five albums in with Nas is something I never thought would happen, but here we are,” Hit-Boy says. “The creative freedom he allows me to have is a major blessing and an opportunity to continuously show my growth through my production. You can’t buy a working relationship this pure.”But as he worked on his music, Nas remained laser-focused on ensuring #HipHop50’s success.
The work I do with Mass Appeal is based on all things that really move people culturally. Hip-hop is one of our things that we hug and love, and I posted on Instagram a couple of years back that the flyer for [DJ Kool Herc’s party on] Aug. 11, 1973, is the birth certificate of hip-hop. I’m probably not the first person that said it, but I just love it.
It’s going to feed us and teach us, and we’ll relearn what the culture is. We read the history books of it, so to speak. We see the artists that were here before us, and we think about it. It sits with us, and we marinate on it. We think, “What does this mean?” The ideas that will pour from it are because it has given back to us. You have to know your history. I think incredible ideas on every level are going to happen, from filmmakers to writers and producers.
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