NEW: Apple CEO Tim Cook kicks off company's annual event with news about the app store and seventh generation iPad and Apple Watch. Follow along for live updates:
Apple made an announcement Tuesday at the tech company's annual September event at the Steve Jobs Theater.
Apple CEO Tim Cook kicked off the event with"some truly big announcements." He started things off with news about the app store, announced Apple Arcade, delivered news about the 7th generation iPad and Apple Watch.Ann Thai announced the launch of Apple Arcade on the app store, which she said will allow subscribers to find new games every month. Apple Arcade will be available to users in over 150 countries on Sept.19 for $4.99 per month and will launch with a one month free trial.
"We're excited to tell you that the first shows will be available on Nov. 1 and we'll be adding more originals every month," he said. Cook went on to introduce Greg Joswiak, Apple's vice president of worldwide iPod, iPhone, and iOS product marketing, who discussed the newest iPad.
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