Wellness brand HigherDose, known for its at-home, technology-based products, is expanding its footprint with new retail partnerships.
with chlorophyll Detox Drops, $29, magnesium-based Chill Chews, $39, and High-Dration Powder, $39, “all designed to enhance the benefits of the tech” said Kaps, the co-chief executive officer. With its new retail partners, HigherDose is bringing several of its products to a broader market.
“Our evolution from being actual spa locations to selling direct-to-consumer was definitely in the spirit of reaching mass audiences, scaling, getting in front of more people. Our retail expansion is a natural extension of that, because we’re going to have a physical presence in markets that are maybe not as familiar with HigherDose,” said Kaps.
In order to showcase its ever-expanding product line, HigherDose is partnering with several retailers through the end of the year. To kick off its retail expansion, the brand will be featured in Pop-In@Nordstrom, an enterprise of themed pop-ups the retailer hosts throughout the year. With this partnership, its Red Light Face Mask, Infrared Sauna Blanket and PEMF Pro Mat will be available in nine cities throughout the U.S. and Canada, as well as on nordstrom.com from Oct. 7 to Jan. 8.
The brand is set to offer products online with Neiman Marcus and Saks. By Dec. 1, the majority of HigherDose’s product offerings will also be available at 20 Bluemercury brick-and-mortar locations. The brand will continue international expansion, as it launches at Harrods this November. At WWD’s CEO Summit this May, Berlingeri and Kaps said they had sold more than 100,000 units of wellness tech.
HigherDose chief growth officer Lisa Pounds said the brand received “great reception from buyers who are really looking for wellness technology and looking beyond just skin surface.” While the brand is also launching a lymphatic drainage facial treatment at its New York studios, more expansion is on the horizon according to Kaps.
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