Higher airfares are likely upshot of Sunwing-WestJet integration: experts

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Higher airfares are likely upshot of Sunwing-WestJet integration: experts
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The latest move is \u0022not good news\u0022 for consumers looking to head to warmer getaways.

WestJet completed its acquisition of Sunwing’s main airline and vacation divisions last month in a major consolidation of the Canadian aviation market. As a condition of Ottawa’s sign-off on the deal, the parties pledged to maintain capacity on the most affected routes and keep both the Sunwing Vacations head office in Toronto and a regional one in Montreal for at least five years.

But aviation consultant Rick Erickson said he thinks that rival carriers will ensure a healthy mix of competition for sun destinations, with some fares barely affected.“I don’t think there’s going to be a great deal of change, largely because consumers are fairly savvy, the Competition Bureau’s out there watching and there are other players in the market,” he said.

“There could be some issues in those marketplaces,” he said, such as Kelowna and Prince George in B.C., Fredericton and Moncton in New Brunswick, and Waterloo and Windsor in southern Ontario. Fares to popular vacation spots have already been on the rise. At the moment, residents of Regina could book a December flight to Veradero, Cuba, on either WestJet or Sunwing. People in Moncton could head to Montego Bay, Jamaica, in February via either Sunwing or Air Canada. Those options could get slimmer.

WestJet spokeswoman Julia Kaiser said in an email Saturday: “Our immediate focus remains on the integration of Swoop’s highly successful business model across WestJet’s operations.”Article content

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