A new study by J.D. Power & Associates finds that some traditional quality laggards can score higher when it comes to automotive performance, execution and layout. It's where brands like Ram, Dodge and Mini, which lag the pack in the IQS, wind up shining.
and Lexus have relied on quality and reliability to carve out a solid share of the U.S. new car market, but a new study by J.D. Power & Associates finds that some traditional quality laggards can have more sway with car buyers.
There's nothing that says a high-quality brand can't also deliver a strong level of emotional excitement, of course. Porsche ranks highest in the 2019 APEAL study and was one of the top brands in the IQS report released just last month. Korean luxury brand Genesis came in third in APEAL, and was the number one brand in IQS. However, BMW, the second highest-rated brand in the APEAL study, ranked well below the industry average in terms of quality.
APEAL, on the other hand, looks at the things consumers love about their vehicles, according to Sargent, including good design, great performance and new technology. "The more stuff the better," he added, especially safety and infotainment technology.
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